Suzuki Unveils ‘By Your Side’ Vision at Japan Mobility Show 2025
At the Japan Mobility Show 2025, Suzuki Motor Corporation launched its ‘By Your Side’ vision, signaling a significant shift in the company’s mobility focus. With an emphasis on customer experience and innovative mobility solutions, Suzuki unveiled new concept vehicles designed to meet the demands of a rapidly evolving transportation landscape.
The company’s President and CEO, T. Suzuki, outlined the brand’s future strategy to evolve from a conventional automaker to a comprehensive mobility manufacturer, integrating electrification, robotics, and digital technologies across its expanding portfolio.
Suzuki Vision 2025: Electrification, Sustainability, and Innovation
A key highlight of the event was the world premiere of the Vision e-Sky BEV minicar concept, a compact electric vehicle designed with the motto “Unique, Smart, and Positive”. The e-Sky BEV offers a driving range of over 270 kilometers and is slated for commercialization within FY2026.
Another exciting reveal was the e-VanVan BEV motorcycle concept — a modern electric reinterpretation of Suzuki’s classic leisure bike. Additionally, Suzuki introduced the MOQBA 2, an advanced four-legged mobility platform tailored for business and multi-environment applications.
A Commitment to Carbon-Neutral Mobility
Suzuki’s exhibition at the event, located at East Hall 5 of Tokyo Big Sight, featured interactive displays and demonstrations that highlighted the brand’s ongoing commitment to carbon-neutral mobility. Visitors had the opportunity to explore production-ready models, including the eEVERY Concept, a mini-commercial van EV, and a flexible-fuel vehicle (FFV) version of the Fronx, tailored for ethanol-adopting markets.
In line with its multi-pathway approach to sustainability, Suzuki also reaffirmed its dedication to alternative fuels, such as compressed biomethane gas (CBG), aiming to create mobility solutions that seamlessly integrate into daily life.
Refreshed Branding and Forward-Looking Mobility
At the event, Suzuki also unveiled a refreshed version of its iconic “S” logo, now flatter and more modern, reflecting the brand’s shift towards global electrification and design modernization. This updated logo symbolizes Suzuki’s transformation as a customer-centric mobility partner.
Khaled Tash, Chief Marketing Officer of Suzuki, explained:
“SV is an extension of Saudia’s spirit. Just as we connect people across the world, SV connects heritage with modernity, aviation with fashion, and Saudi creativity with global audiences.”
Suzuki’s Vision 2025: A New Era for Global Mobility
The Japan Mobility Show 2025 marks a pivotal moment in Suzuki’s evolution, as the company pushes beyond traditional car manufacturing to embrace a broader mobility vision. With the Vision e-Sky, e-VanVan, and MOQBA 2, Suzuki sets the stage for an electrified future where transportation is inclusive, innovative, and sustainable.
Visitors to Suzuki’s booth also enjoyed digital showcases and immersive experiences, featuring concept videos and lifestyle-oriented mobility experiences.
The exhibition runs from October 30 to November 9, 2025, at Tokyo Big Sight.
