Pakistan beauty brands at Beautyworld Middle East 2025 are set to make a powerful international impact as 40 leading Pakistani companies exhibit at the Dubai World Trade Centre from 27 to 29 October 2025.
KARACHI: The event, known as the region’s largest and most influential trade fair for the beauty and wellness industry, enters its 29th edition this year. Beautyworld Middle East annually attracts over 75,000 visitors and 2,400 exhibitors from across the globe, making it a vital platform for business expansion and networking.
For Pakistani exporters, manufacturers, and distributors, the three-day showcase offers a golden opportunity to connect with global buyers, explore new markets, and display the innovation and diversity of Pakistan’s growing beauty sector.
This year’s participation marks one of Pakistan’s strongest showings ever at the event. Out of 40 exhibiting companies, 16 are participating under the official Pakistan Pavilion supported by the Trade Development Authority of Pakistan (TDAP), while 24 companies are exhibiting independently.
Prominent names such as Junaid Jamshed (J.), Hashmi Surma, Saeed Ghani, Rivaj Cosmetics, and Nexton (I & K Enterprises) will headline Pakistan’s presence, showcasing a vibrant range of Made-in-Pakistan products — including hair and salon supplies, skincare, cosmetics, fragrances, personal care, and hygiene items.
With rising global interest in halal-certified, herbal, and affordable beauty products, Pakistan’s presence at Beautyworld Middle East signifies more than just representation — it highlights a transformative leap in global visibility, brand credibility, and long-term trade partnerships.
Industry experts describe Beautyworld Middle East as a gateway to global buyers, providing unmatched opportunities for export growth and brand expansion for Pakistani companies.
